HomeInspirational Stories22-YO Uses Instagram to Help 50 Artisans Earn Rs 2 Lakh From...

22-YO Uses Instagram to Help 50 Artisans Earn Rs 2 Lakh From Their Unique Craft

-

In 2020, Varanasi-native Abhinav Yadav was disappointed as he couldn’t visit Europe for his Master’s degree due to the COVID-19-induced travel restrictions.

To distract himself, he started an Instagram page called ‘Create Your Taste’. Up here, he shared home decor ideas, gardening videos and simple do-it-yourself (DIY) tips. People loved his content and within a month, Abhinav got a fan following of 10,000.

“I was always a plant parent and my Instagram page was an extension of that passion. Also, with the lockdown being imposed, I did not have anything better to do with my time and energy,” he said.

During the festive season, he began collaborating with local women artisans and shot videos of making macrame, hoops and mandalas. Bamboo baskets, cane planters and jute mats were some other items crafted by them. These were sold through the page too. He received orders even during off-season and requests for setting up a physical store.

By borrowing Rs 5 lakh from his parents in August 2021, Abhinav started a store in Varanasi. But the toughest part was to get the village women, whose families doesn’t want them working, to get into the field with him.

Abhinav is now able to help 50 artisans to earn a decent income from their skills.

The products are available on the same brand name over Amazon, Flipkart, Meesho and Instagram. They receive a revenue of Rs 2 lakh per month.

“We started by selling bamboo-based products and eventually included terracotta, jute and recycled cloth-based products as well,” said the entrepreneur. He is all set to expand his customer base and his product inventory too.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

The Inspirational Journey of Swapan Kumar Nath: From Teacher to International Poet

In the heart of West Bengal, in the Nadia district, lived a man named Swapan Kumar Nath, whose journey from a humble upbringing to...

Witness the Epic Journey of Shailesh Kumar Singh: Revolutionizing the Indian Postal Service Through Innovation, Recognition, and Unwavering Commitment

Shailesh Kumar Singh's journey from the small village of Paterhi in Chapra district, Bihar, to a respected position in the Indian Postal Service, is...

Dr. Bajrangi Jha: Pioneering Excellence and Innovation in Science Education

Dr. Bajrangi Jha, a luminary in the realm of physics education, hails from Bikupatti, Darbhanga, Bihar. Since November 1992, he has dedicated his life...

एस्ट्रोलॉजी की फील्ड में अद्भुत सफर के लिए डॉक्टर रूपल को मिला राष्ट्रीय प्रतिष्ठा पुरुस्कार

जिंदगी में सफलता पाने का सबसे पहला सूत्र कड़ी मेहनत और आत्म-विश्ववास ही है। अगर आप मेहनत और हौंसले के साथ कुछ करने की...

राह में आने वाली मुश्किलों को अपनी ताकत बनाकर अमित वालिया ने लिखी कामयाबी की इबारत

अमित वालिया को वर्थी वैलनेस ऑर्गेनाइजेशन की ओर से संस्था की फाउंडर सौम्या बाजपेयी और मानसी बाजपेयी द्वारा उनके सराहनीय सफर और मेहनत के...